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Search Engine Optimization
Visibility built with intention, not shortcuts.
Our SEO and GEO services are strategic by nature, not formulaic. We focus on building sustainable search visibility through structure, clarity, and local relevance—helping the right people find your business at the right time.
We don’t chase trends, stuff keywords, or promise overnight results. We build foundations that last.
What 'SEO' Means at Creative Ghost
SEO isn’t just about rankings. It’s about how your business shows up, how it’s understood, and whether people can find what they need when they’re looking for it.
Our approach blends:
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Search engine optimization (SEO)
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Geographic optimization (GEO / local search)
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Education and transparency
So you’re never paying for something you don’t understand.
Build Visibility the Right Way
Search visibility isn’t magic,
it’s structure, consistency, and intent.
Whether you’re starting from scratch or cleaning up years of digital clutter, we help you build search foundations that support real growth.
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WHAT'S INCLUDED?
While every project is custom-scoped, most SEO projects include:
On-Page SEO Optimization
On-page SEO focuses on how your website is structured, written, and understood by search engines.
This includes:
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Keyword research aligned with your services and location
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Page structure and heading hierarchy (H1–H6)
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SEO-optimized page titles and meta descriptions
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URL structure and page slugs
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Internal linking and navigation clarity
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Image optimization (file names, alt text, compression)
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Content optimization for relevance and search intent
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Technical foundations like indexing and sitemap readiness
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Blogs & FAQ's to increase keyword ranking
Every recommendation is tied to why it matters—not just what to do.
Off-Page SEO & GEO Strategy
What supports visibility beyond your website
Off-page SEO and GEO focus on how your business appears across search platforms—especially for local discovery.
Common areas of focus include:
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Google Business Profile setup, optimization, and management
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Local service area and map visibility optimization
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Citation and directory consistency
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Review strategy guidance and reputation signals
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Search Console setup and monitoring
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Referral and backlink strategy guidance (quality over quantity)
This is where local-first visibility is built.
Google Business Profile Optimization
Your Google Business Profile is often the first impression someone has of your business.
We help ensure it’s:
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Properly configured and categorized
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Optimized for services, locations, and keywords
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Consistent with your website and branding
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Actively supporting visibility in maps and local search
For many small businesses, this is the most impactful SEO investment they can make.
SEO Built Into Your Website
(Not Added Later)
SEO works best when it’s integrated—not retrofitted.
When paired with our website design services, SEO considerations are built into:
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Page structure and layout
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Content flow and hierarchy
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Technical setup and indexing readiness
This prevents costly rebuilds and creates a stronger long-term foundation.
Mobile Responsiveness & Accessibility
Your website is designed to function seamlessly across devices. Mobile responsiveness and accessibility considerations are integrated to ensure your site is usable, readable, and functional for all users.
Post-Launch Guidance & Training
Education is part of the deliverable. We provide guidance on editing, managing, and maintaining your SEO framework — so you’re not left guessing how things work once the project is complete.
Education Comes Standard
We don’t gatekeep knowledge.
Our SEO services include guidance so you understand:
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How search engines interpret your site
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What impacts local vs organic visibility
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How to read basic performance data
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What matters—and what doesn’t
For clients who want deeper support, we also offer 1:1 walkthroughs, dashboards, and recorded tutorials.
