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Website Design
Custom websites built with intention, not templates.
Our web design work is custom by nature, not templated. We build personalized, SEO-conscious websites on platforms selected to support each client’s unique needs—creating digital experiences that feel intentional, functional, and built to last.
We don’t believe a website should just look good. It should work for your business, your audience, and your capacity to maintain it.
What Makes Our Websites Different?
Most websites struggle to convert because they’re built backwards—starting with visuals instead of strategy. We start with clarity.
Every Creative Ghost website is designed to:
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Support real business goals
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Be easy to navigate and manage
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Align with how your customers actually search and interact
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Grow with your business instead of boxing it in
Templates aren’t our default. Custom design is baked into every project unless a template is specifically requested and strategically appropriate.
Platform-Agnostic by Design
We don’t force our clients to build their website a single platform of our choosing.
Instead, we build on the platforms that best serve your business—based on your goals, budget, technical comfort level, and long-term plans.
The right platform makes your website easier to manage, scale, and understand — and that matters more than trends.
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WHAT'S INCLUDED?
While every project is custom-scoped, most website builds include:
Strategic Website Planning
Every website begins with structure and intent. We plan page hierarchy, navigation, and content flow based on your goals, audience behavior, and how people actually search for your services—so your site makes sense before it’s styled.
Custom Design & Visual Direction
All websites are custom-designed unless a template is specifically requested. We create visual layouts that reflect your brand identity, values, and tone, ensuring your site feels aligned, intentional, and distinctly yours—not recycled or generic.
Platform Selection & Setup
We build on the platforms that best serve your business and capacity. Platform choice is guided by your goals, budget, technical comfort level, and long-term needs—so your website is something you can realistically manage and grow.
User Experience & Navigation
We design with real users in mind. Clear navigation, intuitive layouts, and thoughtful user flows ensure visitors can quickly find what they need—reducing friction and increasing engagement.
SEO Foundations & Site Structure
Search visibility is built into every project from the start. This includes clean page structure, optimized headings, metadata setup, image optimization, and indexing readiness—creating a strong foundation for ongoing SEO and GEO efforts.
Mobile Responsiveness & Accessibility
Your website is designed to function seamlessly across devices. Mobile responsiveness and accessibility considerations are integrated to ensure your site is usable, readable, and functional for all users.
Content Integration & Page Buildout
We thoughtfully place and format your content for clarity and impact—ensuring messaging, visuals, and calls-to-action work together cohesively across each page.
Launch Support & Quality Assurance
Before launch, we review functionality, responsiveness, links, and platform settings to ensure everything works as intended. We support you through launch so nothing feels rushed or unfinished.
Post-Launch Guidance & Training
Education is part of the deliverable. We provide guidance on editing, managing, and maintaining your site—so you’re not left guessing how things work once the project is complete.
Education Comes Standard
We don’t disappear after launch.
Every website project includes guidance so you understand:
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How to edit and manage your site
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How pages are structured and why
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How your site supports search, marketing, and conversions
For clients who want deeper support, we also offer 1:1 walkthroughs, recorded tutorials, and ongoing consulting.
Because confidence is part of the deliverable.
